Scottish Citylink will launch its summer advertising campaign on 21 June with a return to the “Citylinking… smart thinking!” slogan.

The new TV ad, produced by SMG and La Paraguas, features an innovative mix of actors and animation. It will be shown on STV, Grampian, Channel 4 Scotland and Channel 5 Scotland until the end of August.

The TV campaign will be supported with radio and press ads together with tactical use of outdoor sites to promote headline fares between major towns and cities.

‘Smart Thinking’ will also feature on all Citylink material from leaflets to the website and travel tickets.

Paul Murphy, marketing manager for Scottish Citylink, said: “After a gap of several years we decided to bring the ‘Citylinking Smart Thinking’ slogan back to life. Research has shown that it is a very memorable phrase and has a hugely positive effect on our brand.”

Issued by the BIG partnership on behalf of Scottish Citylink.

For further information please contact:

Kay Pullar on 0141 333 9585.